Welcome to the exciting world of Pinterest, where pictures are more than just pretty—they’re powerful tools that can send tons of visitors to your blog overnight! Sounds like a dream, right? Well, it can totally be your reality and the best part? You don’t need to spend a bunch of money on courses or ads to make it happen.
As a blogger who quickly made a pin go viral in the world of health and fitness blogging, I’m here to share everything I learned! Whether you’re new to Pinterest or you’ve been trying to figure it out for a while, the advice I’m going to share will help you make your pins stand out and bring more readers to your blog.
You might be wondering what makes Pinterest so unique. Unlike other social platforms, Pinterest acts more like a search engine. Meaning people use it to look up cool ideas and helpful tips, just like they would on Google. So, when you pin something amazing, it has the chance to be seen by tons of people who are interested in that topic, which could lead them right to your blog.
Ready to learn how to make the most of your Pinterest account and see your blog traffic grow?
Understanding Pinterest:
First, let’s clear a common misconception: Pinterest is not really a social network; it’s a powerful search engine. This means your approach to Pinterest should be similar to how you tackle SEO for Google. When users search for something like “weight loss tips,” you want your pin to be at the top of those search results. For example, my pin, “10 Habits That Helped Me Lose 100 Pounds” consistently brings in substantial traffic because it ranks high for popular keywords.
Key Strategies to Make Your Pin Viral
1. Mastering SEO for Pinterest
SEO is your golden ticket on Pinterest. Begin by identifying the right keywords. Use the search bar on Pinterest to discover what phrases people use in their searches, and incorporate these into your pin’s description and title. Don’t forget to include a few relevant hashtags to increase your pin’s visibility.
2. Crafting the Perfect Pin
The design of your pin plays a crucial role in its success. Here’s how to create a pin that gets clicks, saves and shares:
- Size Matters: Stick to the preferred size pin of 1000 x 1500 pixels. This size is ideal for visibility without getting cut off.
- Image is Everything: Use high-quality, bright images that grab attention. People are more likely to engage with attractive visuals. If using pictures with faces, make sure the eyes are visible.
- Font Fun: Use two complementary fonts to keep your text readable and engaging.
- Brand Consistency: Your pins should reflect your blog’s style and colors, making them instantly recognizable to your Pinterest followers.
My high-ranking pins are bright and have an eye-catching SEO-friendly title, lots of white space, a high-quality photo, and an easy-to-read font.
3. Leveraging Group Boards
Don’t just stick to pinning on your own boards. To spread your pins far and wide, try using group boards on Pinterest. Group boards are like team projects where many people can add their pins. This means each board has a lot of followers and your pins can be seen by many more people than just those who follow your boards.
To get started with group boards, you’ll want to find ones that fit with the topics you’re interested in or your blog’s focus, like health and fitness. You can easily search for these boards on Pinterest. Just type keywords that match your niche into the search bar, such as “health group board” or “fitness group board.” When you find a group board you like, check if they are accepting new contributors. Often, the board’s description will tell you how to join, or you’ll see a contact email for the board’s creator.
Once you’re part of a group board, you can start pinning your content there along with your own boards. This can lead to more people seeing and interacting with your pins, which increases the chances of them visiting your blog. Remember, the more active you are in these groups by adding valuable pins and engaging with others, the more you’ll get out of it.
4. Pinning Frequently and Strategically
Consistency is key. Create multiple pin designs for your best blog posts and keep circulating new pins. Use tools like Canva for design and schedule your pins for optimal times using Pinterest’s analytics to understand when your audience is most active. Regular updates keep your content fresh and more likely to be repinned.
5. Patiently Persist
Remember, success on Pinterest doesn’t usually come overnight. It takes persistence and constant tweaking of your strategies based on what the analytics tell you. Keep refining your approach, and don’t get discouraged if results take time.
6. Engage With Other Pinners
Engaging actively on Pinterest is a powerful way to boost your presence and get your pins noticed by more people. Pinterest, much like other social platforms, really values and rewards user interaction. This means that the more you engage with other users’ content, the more likely your own content is to be seen and interacted with by others.
Here’s how you can ramp up your engagement on Pinterest:
- Comment on Pins: Take a few minutes to leave thoughtful comments on pins that relate to your niche. This could be anything from complimenting a great idea to adding your own insights or even asking a question. When you engage in meaningful ways, you’re more likely to catch the attention of both the pin’s creator and other viewers, which can lead to them checking out your profile and content in return.
- Repin Others’ Content: Repinning is one of the simplest forms of engagement on Pinterest, but it’s also very effective. When you repin someone else’s content, you not only show appreciation for their work but also build goodwill. Other pinners are likely to notice your support and might reciprocate by sharing your pins with their followers.
- Like Pins: Liking is another easy way to engage. While it might seem minor, every like counts and adds to the engagement metrics of a pin. These metrics can help a pin appear more favorable to Pinterest’s algorithms, which might boost its visibility.
- Follow Other Users: Following users who pin content that aligns with your interests can also be beneficial. This not only fills your feed with relevant content that you can engage with regularly, but it also puts you on the radar of these users. Many will likely follow you back, expanding your network.
7. Analyze and Adapt
Regularly check your Pinterest analytics to see what’s working and what’s not. Which pins have the highest engagement? What time do your pins get the most views? Use this data to adapt your strategy continually.
8. Test and Learn
Experimenting with different styles, headlines, and descriptions on Pinterest is key to discovering what really captures the attention of your audience. Sometimes, even a minor tweak in how you present your pin can lead to a dramatic improvement in how it performs—meaning more views, more clicks, and more traffic to your blog.
Here are some specific ways you can experiment with your pins:
- Change the Image: The image is the first thing people notice, so try using different types of images to see what attracts your audience the most. You might switch from a photo to an infographic, or from a bright and bold color scheme to something more subdued and professional.
- Vary Your Headlines: The headline of your pin is critical for grabbing attention. Experiment with different types of headlines to see what works best. Try asking a question, making a bold statement, offering a quick tip, or using numbers and lists (like “5 Ways to…” or “10 Tips for…”).
- Modify Descriptions: The description of your pin helps users understand what your pin is about and can influence whether they decide to click through to your blog. Test different lengths of descriptions, incorporate various keywords, and see if being conversational versus informational makes a difference.
- Play with Layouts: If you’re using text overlays on your images, try different layouts or font styles. Sometimes, changing the way text is positioned or the font used can make the pin more readable and visually appealing.
- Test Call-to-Actions: Adding a call-to-action (CTA) can encourage people to take the step from viewing your pin to visiting your blog. Experiment with different CTAs like “Click to read more,” “Learn more on our blog,” or “Discover more tips!”
How to Track and Measure Results:
To see which experiments are working, you’ll need to track the performance of your pins. Use Pinterest’s built-in analytics tool to see how many views, clicks, and repins each version of your pin receives. This data will show you which changes are making a positive impact.
Keep a record of the different versions you create and note any patterns you see in what works best. Over time, you’ll start to build a clearer picture of your audience’s preferences, which will help you create more effective pins in the future.
9. Stay Updated
Pinterest, like all platforms, changes its algorithm and features regularly. Stay updated with the latest changes and adapt your strategies accordingly. Follow Pinterest blogs or forums to keep up with the latest trends.
Going Viral
Achieving a viral pin on Pinterest is a combination of art, science, and a bit of luck. By following my strategies, you’re setting yourself up for the best chance of success! Remember, the goal is not just to gain temporary traffic but to build a lasting presence that continuously drives visitors to your blog.
Get creative, stay persistent, and watch as your pins capture the attention of the Pinterest world and boost your blog traffic along the way!
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You have written very inspiring post on how to get success on Pinterest.
I am also writing on health niche but struggling to get success.
Your post inspired me to keep doing hardwork.
Thanks